ByteDance

Crunchtime The EU’s Digital Markets Act has teeth – and now it’s biting, TechCrunch reports. The DMA regulates anti-competitive practices within “gatekeeper platforms” that have an annual turnover of at least 7.5 billion euros. Meta, Apple, Alphabet, Amazon, Microsoft and ByteDance all tick that box. Gatekeepers have until March to ensure their operations in the EU […]

GroupM and Magna release their global year-end industry growth forecasts, sharing their 2024 outlook for CTV, retail media and the advertising industry overall.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple’s Bite We already knew that Google shells out a heck of a lot for its default iOS search status – and now we know how much. Google pays Apple a 36% (!) cut of the total revenue it makes from searches conducted on […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Kinds Of ECGs The TV industry is riled up over Nielsen’s plans to incorporate Amazon’s streaming data in time for the next season of Thursday Night Football. On Wednesday, the ratings giant responded to the letter the Video Advertising Bureau (VAB) sent […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Europe, You’re Down Meta may ask for specific consent to use data for advertising purposes in the EU, The Wall Street Journal reports.  After GDPR became law, Facebook began requiring European users to allow the platform to use data for ad purposes by […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Seeing Reddit The mass desertion of Twitter users and advertisers should be a bonanza for Reddit.  Unlike Instagram, Snapchat, TikTok and YouTube, Reddit is text-based, like LinkedIn or Twitter. But LinkedIn’s over earnest, your-bosses-are-watching vibe is a poor fit for Twitter types. Reddit […]

Based on TikTok CEO Shou Chew’s appearance before the House Committee on Energy and Commerce on Thursday, Congress isn’t buying TikTok’s claims of independence. And US legislators have no faith in any of TikTok’s proposals for safeguarding US user data.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Nauseam Launching an advertising business is almost always trickier than it might seem on the surface. Beyond the mechanics of ad serving, verification and measurement, introducing ads complicates a business model in unexpected ways.  Take Netflix, which launched ads, like, a minute […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unfulfilled One of TikTok’s advantages has been that, as a private company, it doesn’t report earnings to anxious shareholders. Having a Chinese tech backer with bottomless pockets doesn’t hurt. (Actually, sometimes it does. More on that later.)  But while Google, Meta, Snap and others […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of The Blocs The European Parliament has voted decisively to sign two pieces of landmark legislation into law. The Digital Services Act (DSA) and the Digital Markets Act (DMA) both regulate online platform businesses much more aggressively.  The DMA targets gatekeeper platforms (namely […]