DMA

Crunchtime The EU’s Digital Markets Act has teeth – and now it’s biting, TechCrunch reports. The DMA regulates anti-competitive practices within “gatekeeper platforms” that have an annual turnover of at least 7.5 billion euros. Meta, Apple, Alphabet, Amazon, Microsoft and ByteDance all tick that box. Gatekeepers have until March to ensure their operations in the EU […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Point Of No Return Amazon set the bar with its liberal refund policy – it’s quick to credit consumers for missing or unsatisfactory items – and one- or two-day shipping. Matching Amazon’s standards is a brutally expensive challenge for retailers, who must […]

The digitization of advertising unleashed a torrent of easily measurable statistics for marketers to measure performance. These KPIs have their place in marketing strategy. But digital marketing has become too focused on proxy KPIs in lieu of the metric that matters most: revenue, writes Michael Morris, co-founder of Hyperlocology.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up Anchor Podcast advertising is in growth-stage purgatory. Consumption numbers are on the up-and-up … but monetization hasn’t followed. Most podcasts were originally distributed across platforms in a centralized way, so there was a strong proposition for ad tech that could serve campaigns across […]

The European Parliament adopted the Digital Services Act (DSA) and the Digital Markets Act (DMA) in July. Although they were passed as one legislative package, they function as two distinct laws. But there is one common thread: Holding Big Tech providers more accountable for what happens on their platforms.

The Digital Markets Act (DMA) is coming to the European Union. But rest assured – it will have implications for United States brands, too. The DMA will implement a clear set of rules prohibiting tech giants, including Google, Meta, Amazon and Apple, from engaging in specific practices that might be viewed as “anti-competitive.” While it seems that the act aims to create a fair playing field, the actual outcomes may be more nuanced, writes Chris Comstock, chief product officer of Claravine.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reining In Big Tech Amazon, Apple, Facebook and Google continue to be in the antitrust crosshairs of regulators at home and abroad. According to Business Insider, European legislators were set to unveil a raft of new policy proposals Tuesday designed to curb the influence […]

Marketers know they need to wise up on cross-channel identity and attribution technology. But it’s hard to know how to approach the vendor landscape when it feels like the entire LUMAscape is blowing up your inbox every morning. “’Barbarians at the gate’ is an apt analogy – sometimes, that’s how it feels,” said Simon Shulman, […]

Advertising trade groups are seizing the political moment in a bid to dismantle the Federal Communications Commission’s recently passed broadband consumer privacy laws. With the commission on the cusp of a Republican majority – Chairman Tom Wheeler has said he’ll step down on inauguration day – the writing could be on the wall for the FCC’s […]

Skills in data-driven disciplines are in high demand, and many marketers are picking up the quantitative skills they need on the job. The problem, said John Deighton, a professor of business administration at Harvard Business School, is that while many marketers obtain quantitative skills as they work, business students, including marketers, are at a disadvantage […]