auto advertising

Mar tech company Constellation allows companies in highly regulated industries, such as auto, pharma and banking, to launch personalized and compliant assets more quickly.

Despite a sluggish macroeconomic environment and jittery consumers and businesses, US media ad spend is expected to increase by 3.4% in 2023, according to a Magna forecast released Monday.

After local broadcaster Raycom Media acquired digital ad platform PureCars for $125 million last November, it let local auto advertisers take advantage of programmatic targeting. Automotive marketers – a key vertical for Raycom – needed a better way to connect their upper and lower-funnel tactics. “We’ve embarked on integrating digital and television, so you have […]