Performance marketers once turned up their noses at creative, seeming to only care about audience targeting. But signal loss is putting creative back into the spotlight by highlighting how essential even the smallest of details can be, says VidMob CEO Alex Collmer. Also: Hot takes on generative AI art. (Spoiler: Humans aren’t obsolete – yet.)
Publishers covet business from big brands, but working with small to mid-size businesses (SMBs) can be a major source of revenue growth. That’s why Reddit is shoring up its ad offering for SMB and mid-market clients by improving its onboarding process and launching an advertising API.
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Alex Collmer, CEO of VidMob. We are entering an era of signal loss, in which media targeting will become less effective. Creative will have to pick up the slack. For the past decade, marketers have […]
It’s well known that good video creative can boost campaign performance. But good video creative is expensive to produce, difficult to test and the impact on down-funnel performance is often tricky to measure. Between the end of 2018 and into 2019, KURU Footwear, a direct-to-consumer brand focused on eliminating foot pain, invested heavily in a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Platform check Australians started seeing links from news publishers on Facebook again after the platform gained some concessions from the Australian government over legislation that will require platforms to pay media organizations. During the dark period, social traffic from Facebook flatlined for many publishers, […]
Brands that haven’t gone dark still need a steady flow of creative, but production shoots are on hold. So with everyone practicing social distancing, brands are repurposing stock assets and using influencers as content creators. “People are looking for any cost-effective solution that gets them high quality ads,” said Alex Collmer, CEO of creative automation […]
Snapchat is settling into ad tech, and so are its partners. Video production and editing startup VidMob, one of five Creative API partners that Snapchat announced in late January, launched a self-serve platform on Thursday that lets advertisers and publishers create, manage and buy Snap Ads within a single interface. The platform combines Snapchat’s recently released […]
