The prevalence of malvertising – the practice of serving ads infected with malware – is both a fact and a growing problem. But how exactly do watchdogs prove that a nation state is supporting malvertising?
The Trade Desk continued its run of growth, reporting Q2 total revenue of $464 million, a 23% jump from last year.
Investors on Alphabet’s Q2 earnings call appeared satisfied that YouTube and the ads business in general are back on track. Their attention, unsurprisingly, turned to the potential opportunities for generative AI.
When MediaMath filed for bankruptcy last week, the company’s co-founder and former CEO, Joe Zawadzki, was on the outside looking in. AdExchanger spoke with Zawadzki just a few hours after the news broke.
When MediaMath filed for Chapter 11 bankruptcy protection in a Delaware district court on Friday, its debts were laid bare.
AdExchanger has learned that MediaMath, which raised $600 million since 2007 and had a peak valuation of more than $1 billion, will file for bankruptcy.
According to the ANA, brands could save at least $20 billion a year by cutting out low-quality programmatic inventory on the open web.
ID5 is integrating its ID graph into The Trade Desk’s Identity Alliance. And European publishers partnered with ID5 can apply EUID for logged-in traffic.
After years of courting lower-funnel performance budgets – and charging on a cost-per-click basis – Outbrain foresees further growth in attracting upper-funnel spend. It’s doing so by giving brands a way to measure their return on investment in awareness campaigns by tracking whether people are actually paying attention to their ads.
With a feared recession yet to materialize, GroupM is feeling somewhat optimistic. The holding company predicts in its midyear forecast, released on Monday, that global advertising is on track to grow 5.9% in 2023, in line with its projection from December.
