Aditude Adjustment: Ad Ops Startup Raises $15 Million Series A
Aditude plans to spend the money doubling its headcount and enhancing its cloud-based prebid wrapper and other publisher tools.
ARCHIVE FOR:
EX.CO
-
-
OPINION: PublishersThis Travel Publisher’s Investment In Programmatic During The Pandemic Is Now Paying Dividends
After two years of lost revenues, travel-focused publishers are eager to maximize a post-pandemic recovery. BoardingArea, a publisher network that includes more than 60 travel blogs, isn’t just banking on a return to normal, said its founder Randy Petersen. After weathering the pandemic, BoardingArea is betting on revenue diversification and a revamped programmatic tech stack for its future growth.