Sony Innovation Fund

The company’s immediate plans for reinvesting its new capital include hiring more executive leadership to spearhead sales and partnerships, growing its engineering team and expanding its presence in the US and Japan.

It’s still early for in-game console advertising – where ads appear natively on walls and t-shirts during gameplay – but brands are getting interested, says Itamar Benedy, CEO and co-founder of Anzu.io, a programmatic platform for buying in-game ads across consoles, PCs, mobile, esports tournaments and livestreams. On Tuesday, Anzu closed its second Series A […]