Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Volatile Mosaic One week ago, AdExchanger Daily noted an update to Google Search rankings based on open hours where stores or local services plummet from search result pages when they’re closed. But it isn’t just local businesses or happening during open hours. Google […]
The company’s immediate plans for reinvesting its new capital include hiring more executive leadership to spearhead sales and partnerships, growing its engineering team and expanding its presence in the US and Japan.
Video game ads are the new hot commodity. And ad tech companies that specialize in in-game ad inventory are seeing an infusion of cash. After just 11 months in market, Gadsme announced Wednesday it raised $8 million in seed funding.
A new partnership between in-game ad tech company Anzu and NBCUniversal aims to build out the infrastructure for serving in-game ads using programmatic tech by solidifying the connection between brands on the demand side and game developers on the sell side. NBCU will serve as Anzu’s third-party sales partner for the US and UK, combining NBCU’s brand reach with Anzu’s in-game ad inventory.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. For Pod’s Sake Bloomberg points out that, despite the hype, there hasn’t been a hit podcast in many years. No newcomer has usurped Joe Rogan or NPR or broken through the general noise like Serial. But is that actually so bad? Podcasting is […]
Brands like Uber, Ubisoft and Bayer have evolved their programmatic in-housing tactics in recent years – and all three outlined those changes at AdExchanger’s Programmatic I/O conference in San Francisco Wednesday. In the early days of in-housing, brands often bit off more than they could chew – or lacked the proper resources to implement and maintain […]
Data is helpful in the fight against fraud, but it’s not enough, said Martzel de Domingo, who leads user acquisition at French gaming giant Ubisoft, whose titles include “Assassin’s Creed” and “South Park: Phone Destroyer.” Fraudsters know how to hide behind the numbers. “Some people might not look to see what’s happening after an install,” […]
App publishers are constantly walking the line between user experience and making money. That’s the “main challenge” facing Baptiste Chardon, the man in charge of handling monetization for French game publisher Ubisoft’s more than 25 free-to-play mobile titles, which range from kid games to less casual offerings. An additional challenge lies in making sure that advertising […]
