MediaMath bankruptcy

Three themes dominated our coverage this year: consolidation, transparency and measurement.

Publishers are adamant that SSPs are solely responsible for vetting demand partners. But not every SSP agrees that it’s their responsibility to assess the risk of doing business with DSPs.

Looking for unvarnished, sharp views on transparency, the lack thereof, defining ad quality and the industry’s new obsession with made-for-advertising websites? Then this is the episode for you, with guest Tom Triscari, CEO and founder of programmatic advisory firm Lemonade Projects.

Infillion’s $22 million cash bid for MediaMath’s DSP and DMP assets was approved in a Delaware bankruptcy court.