It takes a publisher around six weeks on average to test and deploy a new identity solution, not to mention the maintenance they have to do over time. No wonder publishers are stressed out.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Kraft, a principal at AQKraft Advisory Services and a former ad tech executive, most recently at Maven and AppNexus. Eighteen months ago, well before the recent protests against systemic […]
