It takes a publisher around six weeks on average to test and deploy a new identity solution, not to mention the maintenance they have to do over time. No wonder publishers are stressed out.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
The growth of streaming has pushed TV into the realm of digital media, enabling data-driven, audience-based advertising and near-real-time impression-level decisioning. This new era of TV advertising requires a new era of measurement that delivers the granularity and speed advertisers need to maximize campaign performance.
Cookie deprecation is hanging over the media and advertising industry like a storm cloud. New identity solutions built on first-party data are clearly one solution, but publishers and advertisers differ on whether they’re building their own proprietary solution or a shared shelter that will scale – and explained why at AdMonsters’ Ops conference in New York City.
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sara Badler, SVP of advertising and partnerships at Dotdash. Digital identity has to remain key to any innovative publisher’s strategy. But as we approach the post-cookie era (even if it happens later than originally planned), […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Joanna Catalano, Chief Growth Officer of Piano. As Google closes the door on the era of the third-party cookie, the time is now for publishers and brands to prepare. So what exactly is the right […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ian Trider, VP of RTB platform operations at Centro. If there are at least 80 companies purporting to offer identity solutions, surely the ad tech industry is set, right? Nope. I would argue that most […]
The third-party cookie may be going away, 80 identity solutions are vying to fill that void, according to analysis by marketing trade group MMA Global and Prohaska Consulting. Even the savviest CMOs have difficulty keeping up with the different identity reconstruction options, said CEO Greg Stuart. “We are at a neophyte level,” he said. Naming […]
Zeotap is launching a global identity graph to try and beat LiveRamp to the punch across the pond. On Tuesday, the Berlin-based mobile data platform announced the global rollout of Connect, an identity solution that deterministically links offline data to anonymized online identifiers based on exclusive relationships with telco operators in markets across Europe, India […]
