How A Gym Chain Became An Ad Data Seller
Planet Fitness is hiring an in-house ad sales team to win agency and advertiser budgets for its omnichannel media netw … Wait, what? That’s right. The gym chain has an RMN now.
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First-Party Data Takes Center Stage As Agencies Ready Their 2024 Commerce Strategies
Agencies will keep testing cookie alternatives, devising first-party data strategies and exploring commerce media in 2024.
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- Bertrand Fraboulet
- CTV
- David MacDonald
- DTC
- Elizabeth Marsten
- epsilon
- first-party data
- groupm
- havas
- Havas Market
- Havas Media Network
- Horizon Media
- ipg
- Jeriad Zoghby
- Kalamazoo
- Kroger
- Mara Greenwald
- Michigan
- Mirakl
- NFL’s Thursday Night Football
- Night Market
- Publicis Commerce
- Publicis Groupe
- Retail Media
- retail media network
- RMN
- Samantha Bukowski
- Target
- The Grand Tour
- The Lord of the Rings: The Rings of Power
- The Marvelous Mrs. Maisel
- Tinuiti
- Walmart
- WPP
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Cars.com Revs Its Commerce Engine With Specialized Retail Media Network
Last month, Cars.com – a 25-year-old Chicago-based automotive company that started out in the digital newspaper ads business – launched an RMN for auto advertisers.
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Retail Data Isn’t A Consolation Prize For Cookie Loss. It’s The Future
As third-party cookies disappear, advertisers can rely on retail data to target consumers, said The Trade Desk’s Ben Sylvan at Night Market’s eCommFronts event in New York City last week.
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Not A Bridg Too Far: Cardlytics-Owned Bridg’s RMN Targets Small And Midsize Retailers
With its RMN, Rippl, Cardlytics-owned Bridg aims to reduce fragmentation in the RMN space by consolidating listings by retailers that might otherwise be tempted to set up their own RMNs.
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Apple Opens Up (To Devour) Podcast Subscrips; Roblox Is Out Of The Blocks
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple’s Bite Apple will now let paid subscription apps (think The Economist or meditation app Calm) offer audio content exclusively for their subscribers, a trendy tactic in Podcast Land. Spotify has a similar idea, but it partners with the subscription service Patreon. And […]
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- apple
- AT&T
- Calm
- Cooler Screens
- Emir Teffaha
- Equativ
- Fornite
- Gabriela Vargas
- generative AI
- H&M
- Instacart
- Marisa Nelson
- Meta
- Michael Lamb
- microsoft
- NASCAR
- netflix
- omd
- patreon
- publicis
- retail media network
- Roblox
- RTB House
- Satya Nadella
- Seth Dobbs
- Spotify
- starcom
- Stephanie Latham
- Suhaila Hobba
- The Economist
- Uber
- verizon
- w3c
- Walgreens
- Wavemaker
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Kroger Is Bringing Its Retail Media Ad Tech In-House
Kroger Precision Marketing, the grocery chain’s retail media arm, announced plans to bring its self-serve retail media ad tech fully in-house and shared an update on how the project is going.
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Instacart Has Its Eye On The Long Tail Of Retail
Some consumer insights are obvious: People who buy hot dog buns are more likely to buy hot dogs, for example. But Instacart has also observed some far less intuitive online shopping behavior on its platform.
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One Standard To Rule Them All (In Retail Media)
Albertsons Media Collective, the retail media network (RMN) operated by food and drug retailer Albertsons, released a working draft of a retail media standardization framework on Thursday.
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Peril And Promise Of Non-Endemic Retail Media; Can Netflix Spin Attention Into Gold?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Drizl Before The Storm New retail media players raise difficult questions about particular use cases. The latest platform, for instance, is Drizly Ads, launched by the Uber-owned alcohol delivery company. On the one hand, booze brands need to find online customers. Targeting […]
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