Why Personalized Ads Go Wrong And How To Do Them Right
Personalized ads aren’t new. But personalization powered by generative AI is creating new challenges for brands.
Personalized ads aren’t new. But personalization powered by generative AI is creating new challenges for brands.
On Tuesday, agency holding company Stagwell reported $622 million in Q1 revenue – a 3% decrease year over year – and $53 million in Q1 net-new business, a 1% decrease YoY, according to CFO Frank Lanuto. The company’s stock was down nearly 10% on the news.