Why Personalized Ads Go Wrong And How To Do Them Right
Personalized ads aren’t new. But personalization powered by generative AI is creating new challenges for brands.
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Paying For Time In The Mobile Arcade; You Think A Person Wrote This?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Zero-Sum Game Strauss Zelnick, CEO of Take-Two Interactive, the video game developer that makes Grand Theft Auto, bemoaned the lack of pricing power for gaming properties during the company’s earnings report this week, eXputer reports. Zelnick believes video games should be priced […]
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- Apple's ATT
- brand safety
- Disney
- Emu Edit
- Emu Video
- google search
- Grand Theft Auto
- HeadsUp
- Hightouch
- illuma
- India
- inmobi
- Jasper Pye
- Lauren Dillard
- LiveRamp
- Meta
- netflix
- NFL
- Oracle
- Patrick Forquer
- Performance Max
- Phrasee
- Quantcast
- Ryan McBride
- SDK
- Spotify
- Strauss Zelnick
- Sweden
- Take-Two Interactive
- Toby Coulthard