Why Personalized Ads Go Wrong And How To Do Them Right
Personalized ads aren’t new. But personalization powered by generative AI is creating new challenges for brands.
Personalized ads aren’t new. But personalization powered by generative AI is creating new challenges for brands.
For much of 2022, business leaders have been bracing for a downturn. But if a recession does hit, advertisers are unlikely to pull back on performance spend as they continue to chase consumer attention amid changing media consumption habits.