Crafting A Conscience For Generative AI In Marketing
Paul Pallath, VP of applied AI at cloud consultancy Searce, spoke with AdExchanger about a few hypothetical – but very possible – ethical scenarios a marketer might face when using generative AI.
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Expect Bolder Ad Creative In 2024, Courtesy Of Generative AI
Marketers will fold generative AI into more of their creative processes and ad creative in 2024.
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