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generative AI

Expect Bolder Ad Creative In 2024, Courtesy Of Generative AI

BY Hana Yoo// January 4th, 2024

Marketers will fold generative AI into more of their creative processes and ad creative in 2024.
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Daily News Roundup

Google’s Temporary Opt-Out; Finding Your Fans

BY AdExchanger// December 7th, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maxxed Out Google will temporarily allow opt-outs for its search partner network, GSP, which serves ads for searches on non-Google sites, Adweek reports. Google is responding to a report last week by Adalytics, an ad tech auditing outfit. Adalytics demonstrated how Google advertisers […]
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- Adalytics
- Annette Warring
- Catherine Tucker
- Dentsu Americas
- DraftKings
- Foursquare
- Gemini
- generative AI
- Genius Sports
- Gmail
- google
- Google Maps
- GSP
- hulu
- Manny Puentes
- mediamath
- microsoft
- MIT Sloan School of Management
- Morning Brew
- netflix
- nextdoor
- NFL
- Performance Max
- PMax
- pre-roll video
- Ryan McHardy
- Sara Badler
- Sean Reardon
- Smart Shopping
- VideoAmp
- Waze Ads
- youtube
Ad Exchange News

Shifts Come To Oath’s Top Ad Tech Brass

BY Kelly Liyakasa// November 14th, 2017

Oath is switching things up within its ad and platform executive ranks. The company has named Tim Mahlman president of advertising and publisher strategy, Oath revealed Tuesday. Mahlman replaced Bob Lord as president of AOL’s platform business in June 2016 and has manned AOL’s publisher and ad platform strategy since. Rohit Chandra becomes head of […]
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