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Nikhil Lai

generative AI

Expect Bolder Ad Creative In 2024, Courtesy Of Generative AI

BY Hana Yoo// January 4th, 2024

Marketers will fold generative AI into more of their creative processes and ad creative in 2024.
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Podcast

AdExchanger Talks: How To Hold Each Marketing Dollar Accountable

BY Sarah Sluis// October 4th, 2022

Marketers are banking on compelling creative and contextual signals for performance, with challenges to addressability, says Forrester Senior Analyst Nikhil Lai. Plus: How TV can reduce digital advertising costs.
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Online Advertising

What Does “Premium” Mean, Anyway?

BY Anthony Vargas// September 19th, 2022

What exactly does “premium” mean? It seems the definition varies depending on who’s using it – that “premium” is in the eye of the beholder. But there are some areas of agreement. And the industry isn’t setting the premium bar as high as you might think.
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- Nikhil Lai
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