This complaint against VideoAmp is the ninth patent infringement lawsuit Nielsen has brought against rival companies in just three years. Which begs the question: Who will be next on Nielsen’s hit list?
It may look as if there hasn’t been much progress with alternative currencies – at least not commensurate with the hype. Just because alt currencies didn’t take over the upfronts this year doesn’t mean there hasn’t been movement.
Warner Bros. Discovery decides to transact media with VideoAmp and Comscore currencies during its upfront this year.
