After going through denial and anger over the death of third-party cookies, the ad tech industry enters the bargaining stage. Plus, top takeaways from the FTC’s first-ever AI tech summit.
Fyllo will shift its focus from targeted ad compliance in highly regulated verticals – namely, legalized weed – to more general contextual targeting. The company is also rebranding as Fyllo|Semasio.
To better service clients – and help with its own bottom line – Havas Media Network is pushing into specialty services.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ring Airer Netflix is paying more than $5 billion for the rights to livestream “WWE Raw,” Variety reports. The 10-year deal is effective starting next January and represents Netflix’s biggest push into live content. Following a live sports debut with its “Netflix Cup” […]
Aiming for one thing and being measured against another is absurd. But this is how the multibillion-dollar TV industry has operated for decades.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Look For Me The FTC isn’t slowing its crackdown on location data brokers. On Thursday, it issued a complaint against InMarket for failing to obtain informed consent from users on its own apps and third-party apps that use InMarket’s SDK before collecting […]
Excluding the long tail of CTV is a hangover from a linear age when audiences clustered around a small subset of wildly popular shows. The idea of “premium” is subjective in a climate packed with vast amounts of content catering to diverse and passionate audiences.
While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024. Here are eight trends worth watching.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pod Patrol The CTV ad experience is a hot topic at CES this week. Streamers and brands are exploring interactive ad units, while platforms are still trying to determine the optimal streaming ad load. But no matter how advertisers prefer to engage viewers, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tough Cookies Some industry observers (including AdExchanger) have deliberated on The Trade Desk’s apparent withdrawal from – and direct antagonism with – the Chrome Privacy Sandbox. Bill Simmons, TTD’s VP of product, penned a column in December for The Current, which is The […]
