Children’s Online Privacy Protection Act

Lawmakers are busy playing politics, and it’s getting in the way of creating safety guardrails for children’s privacy online.

On Monday, iHeartMedia-owned SSP Triton Digital announced an integration with Amazon Publisher Services that allows advertisers to buy interactive audio ads through the Amazon DSP on streaming audio.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AI? More Like “Ehh, I Don’t Know About That” Ad platforms are plowing ahead with AI-based software that is not ready to fill roles previously served by human expertise.  That means machine-learning-controlled ad products (Google’s Performance Max and Meta Advantage+ shopping campaigns are the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Alternative Third-party cookies are not the future of digital advertising in the EU (or anywhere for that matter). But it looks like alternative IDs may not be either. European publishers are pushing back against alternative IDs that use publisher data to build […]

There’s been talk about raising the age of consent from 13 to 16 under the Children’s Online Privacy Protection Act. Dona Fraser, SVP of privacy initiatives at BBB National Programs, weighs in.

CTV publisher Future Today banks on co-viewing to prove the value of household-level targeting against ad impressions served within its children’s streaming app, HappyKids. Future Today can’t track or store personal identifiable information for advertising on children’s content, but it can home in on co-viewing households to drive better business outcomes.

TV advertising is complicated enough without also having to worry about child-focused privacy regulations. But buyers and sellers need to consider the nuances when it comes to reaching and engaging children, including content relevancy and ad messaging strategies that differ depending on age.

Data privacy is a hot topic, but children’s privacy is often kept on the backburner. Compliance with child data protection laws is hard to get right because it involves determining the exact age of your audience – and playing by different rules accordingly. Staying on the right side of COPPA isn’t easy.