ad blockers

Crisis is often fertile ground for change. And boy, the marketing world is in desperate need of change.

Privacy is one of the most pressing issues facing the online advertising industry – and antagonizing lawmakers who already don’t have the highest opinion of the online advertising industry could be a dicey strategy.

Eyeo is known for ad blocking, but it’s got its eye on ad filtering. On Tuesday, eyeo, which is the parent company of AdBlock and Adblock Plus – two of the most-downloaded standalone ad blockers – acquired Blockthrough, a company for ad block revenue recovery.

Just like a rising tide lifts all boats, a receding tide grounds all ships. When someone turns on an ad blocker out of frustration, that decision also affects publishers making an effort to serve up respectful ad experiences, says Blockthrough CEO Marty Krátký-Katz.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV On Top People love to talk about streaming surpassing linear TV viewership, and that trend shows no sign of slowing down. Digital video advertising is on track to account for more than half of total video ad spend and to outpace traditional TV […]

Many in the US digital media industry have cherished hope of a day in court against ad blockers. It’s a movement that began with a series of IAB summits last summer and which today is slipping along the spectrum from possibility to fantasy. A year ago, the most likely legal route focused on copyright infringement. […]

The dander was up at AdExchanger’s Clean Ads IO in New York on Tuesday as the CEOs of two ad blockers engaged in a contentious debate with two prominent adversaries about the rock-and-hard-place situation publishers presently find themselves in. “It might be ironic that an ad blocker can really play a very important role in […]

It may not be master over how its software is used, but that isn’t stopping Google from ruling its Play store with an iron first. It appears that some ad-blocking apps are not welcome. Taking a page out of Apple’s playbook, Samsung on Sunday rolled out support for content blocking within the default browser that […]

Ad blocking might be marketers’ current headache, but FTC Commissioner Julie Brill believes it’s up to the advertising industry to alleviate that pain. At AdExchanger’s Industry Preview event in New York on Thursday, she called on the audience of vendors, agencies and marketers to create “usable tools” so consumers can deal with their privacy concerns. […]

Is carrierwide ad blocking coming to the States? That really depends on who you ask. “Absolutely,” said Roi Carthy, CMO of ad-blocking company Shine. “Simply no way,” said Mike Zaneis, EVP of public policy at the Interactive Advertising Bureau. But there’s a reason for Carthy’s swagger. At the end of September, Jamaica-based telco Digicel revealed […]