Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New Creative Controls Does “alt_copy_copy2_brand_red_hold” mean anything to you? That’s the way most creative units and product ads are titled, and any associated metadata would likely be the brand’s name and the banner ad size. Meh. But a generative AI bot could […]
Self-supervised learning is at the heart of generative AI, and it’s perfectly suited to address the signal loss we’re increasingly facing in digital advertising today.
When La Colombe wanted to drive site traffic from new audiences, it turned to video – and predictive AI models.
While LLMs are demonstrating their usefulness for marketing, they are less well suited to solving challenges in performance advertising, which require learning from numerical data, not words.
AI-driven creative automation company Creatopy, which raised $10 million in series A funding earlier this month, aims to make it easier for marketers to create and personalize their content.
Is it possible to get through an earnings call in 2023 without talking about AI? Apparently not! AppLovin spent most of its Q2 earnings call on Wednesday hyping Axon 2.0, the latest version of its AI-based ad tech platform, which the company released last quarter. Axon uses predictive machine learning to target app-install ads to […]
Buying AI ad tech startup Scibids is a logical move for DoubleVerify as it continues to move beyond measurement into media activation and campaign optimization.
Machine learning tech is consuming open web ad budgets as big walled gardens consolidate media, data, tech and audiences inside their own fortresses.
Forget Skynet. The robot revolution will be fought between large ad platforms (mainly Google, Meta and Amazon) trying to woo advertisers with generative AI and promises of better performance.
Historically, AppLovin made most of its revenue from its portfolio of apps. Now the company appears to be nearly finished with the bloodletting necessary to transform itself into a primarily software-focused business.
