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Publicis Health

OPINION: Data-Driven Thinking

What Do We Say to Emily? The Human Cost Of Advertising Data Abuse

By Arielle S. Garcia, ASG Solutions// February 7th, 2024

“Standard advertising services” shouldn’t include recording intimate patient-doctor conversations to help drug companies guide doctors on how to push opioids.
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- acxiom
- Arielle Garcia
- ASG Solutions
- epsilon
- ftc
- Insagic
- ipg
- Performics
- publicis
- Publicis Health
- Purdue Pharma
- Verilogue
- WPP
Daily News Roundup

The FTC Gets Its Second Crack At Kochava; The Deprecation Vacation

BY AdExchanger// February 6th, 2024

In today’s newsletter: The FTC is suing Kochava (again); marketers are complacent about third-party cookie deprecation; and Publicis Health pays the piper for its role in the opioid epidemic.
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- Butrans
- conde nast
- CVS
- Elon Musk
- Eurovision
- Expedia
- ftc
- hollywood
- Hysingla
- ipg
- Johnson & Johnson
- Kochava
- LiveRamp
- McKinsey
- microsoft
- netflix
- OxyContin
- publicis
- Publicis Groupe
- Publicis Health
- Purdue
- Purdue Pharma
- RampID
- Semafor
- Susan Credle
- UID2
- Walmart
- X
- youtube