affiliate marketing

Here are four common errors that can curtail the success of any influencer campaign – and advice for getting it right.

When La Colombe wanted to drive site traffic from new audiences, it turned to video – and predictive AI models.

This week, the AdExchanger Commerce newsletter examined a microcosm of the affiliate marketing and ecommerce business in the form of CNN Underscored, the news company’s product-selling site and content marketing unit.

How do you solve a problem like coupon code leakage? Outway Socks worked with Social Snowball, a Shopify-exclusive affiliate platform for e-commerce, to find out.

The pandemic aftermath spurred major changes to Evite’s business model, including a pivot away from display ads in favor of affiliate and influencer marketing.

Although businesses think they are paying the correct affiliate partners, there is huge risk that they’re pumping money into misattributed sources.

BuzzFeed is sticking to its conviction that journalism is old news and influencer-led video and generative AI are the future.

Rakuten Advertising announced the launch of Audience Engine, a CRM onboarding and optimization product that treats affiliate more like search and social media.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can’t Spell “Brain Drain” Without AIs Silicon Valley giants bet the house on machine learning software to automate their businesses, and bringing that same automation to advertisers.  Meta, Alphabet and Microsoft execs used the word “AI” more than 200 times in investor calls […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Why Social Is Unaffiliated TikTok is beginning to cut US creators in on sales – aka affiliate commissions – through its on-platform shopping service, Shops.  The product is being tested by pilot brand advertisers and creators, Insider reports. Posts with the affiliate tag […]