TV and audio incrementality have traditionally been difficult to measure, but technological shifts have produced a strong playbook for testing incrementality across these mediums.
With a feared recession yet to materialize, GroupM is feeling somewhat optimistic. The holding company predicts in its midyear forecast, released on Monday, that global advertising is on track to grow 5.9% in 2023, in line with its projection from December.
2022 was a record-breaking year for US digital advertising revenues, which cracked the $200 billion mark for the first time, according to the IAB/PwC Internet Advertising Revenue Report released Wednesday.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sign Of The Times The New York Times will remove third-party data and build a first-party data market as cookies bite the dust, Axios reports. Starting in July, the Times will offer 45 audience segments based on reader and subscriber data under categories including […]
Audio remained an exciting area for programmatic advertisers in 2018 as the medium moved further toward automation. The podcast industry began to mature this year as growing audiences garnered attention from radio broadcasters, streaming audio giants and big brands. But a lack of available audience data still hinders programmatic and measurement. Meanwhile, streaming audio and […]
While most of Spotify’s ad-supported revenue comes from direct-sold inventory, its programmatic self-serve platform is growing fast – and now brings in 20% of total ad revenue. In Q1, Spotify reported that its programmatic revenue grew 94% in 2017 but did not break out a figure. Spotify launched its self-serve platform, Ad Studio, in the […]
Pandora’s audio ads are about to get personal. The streaming giant partnered with UK-based dynamic audio creative vendor A Million Ads on Thursday to bring tailored creative and sequential messaging to audio ads in-stream. The capability will launch this year in beta, but Pandora did not state specifically when. Pandora will leverage A Million Ads’ […]
In the 16 years since it launched in 2001, Propel, Gatorade’s fitness-focused water brand, has slipped from top-of-mind presence for its audience to out of mind. “Consumers would say, ‘I love Propel. I kind of forgot about it,’” said Gina Hardy, senior marketing director of Gatorade at PepsiCo. To get its brand back in action […]
AdsWizz has a hand in all things programmatic audio. The company started out in 2010 as an ad server for the digital streams from Cox, iHeartMedia, Spotify and TuneIn Radio. As programmatic audio inventory grew, AdsWizz launched AdWave, a marketplace with more than 2 billion monthly impressions from 39 markets. AdWave hooks into major demand-side […]
Print is dying. TV is changing. But in the face of digital competition, advertising spend on good old AM/FM radio remains strong. As the no. 1 reach medium in the US, radio reaches 93% of the population, according to Nielsen. When looking at the division of daily time spent with audio for the composite listener, […]
