Comic: Stop Setting Money On Fire
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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OPINION: On TV & VideoWhy Today’s CTV Attribution Models Fall Short
CTV is poised to become the third “big scale” performance advertising channel, but is effective CTV attribution actually possible?
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PODCAST: The Big StoryThe Big Story: Incrementality Measurement Makeover
Once you start looking, dark patterns are everywhere – and the FTC is determined to do more about enforcing against these unfair and deceptive design practices. Also: Brands are using incrementality measurement to transform their marketing plans and boost performance.