This week’s theme is programmatic excess. We start with bid duplication and end with VideoAmp’s fall back to Earth.
Programmatic auctions are creating so many carbon copies of themselves that it threatens to topple the entire structure of programmatic.
Traffic-shaping algorithms push almost all bids to cookied traffic. And the time to adapt to cookieless traffic is almost running out.
If ad tech were a medical patient, a doctor would diagnose it with, among its other ailments, a bloat problem – specifically, bidstream bloat.
