Fabrice Beer-Gabel

Intent IQ, Strategus and PubMatic are partnering to help advertisers retarget iOS device owners after they’ve seen an ad on a smart TV because, while mobile retargeting is an integral ingredient to the CTV performance formula, signal loss makes it hard to get right.

Let me put it plainly: You’re taking a huge gamble on your company’s ability to reach its target audience, and time is running out!