Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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IAB Tech Lab Says The Chrome Privacy Sandbox Is A Time Bomb That Will Break Real-Time Bidding
In short, does the Privacy Sandbox work? In the Tech Lab’s view: No. But whether these APIs work or not is a deceptively slippery question, because it depends on your definition of “work.”
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Why Does Nielsen Keep Suing Its Competition?
This complaint against VideoAmp is the ninth patent infringement lawsuit Nielsen has brought against rival companies in just three years. Which begs the question: Who will be next on Nielsen’s hit list?
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Viant Launches Generative AI Tool That Lets Advertisers Talk To Their Data
Viant announced AI updates to its existing data platform, including the rollout of its Chat with Data tool. The tool delivers data reports and analysis directly to marketers, nixing the need for business intelligence analysts, data scientists or SQL knowledge.
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Were We Wrong About the Value of First-Party Data?
There are myriad reasons behind any business failure. But the failure of so many DTC brands raises the uncomfortable question: Were we wrong about the value of first-party data?
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How Reward-Fueled Registrations Bring Addressable Traffic To Midsize Publishers
Bonbon, which officially launched on Monday – wants to reward people for their signups. The company, co-founded by two ad tech vets in July 2022, has a cross-site, single-sign-on service for the 30 publishers in its network.