Lots of marketers are playing around with generative AI. But for Ally Financial, generative AI is a serious investment, not a game or a gimmick, says CMO Andrea Brimmer.
Over the summer, Gartner placed generative AI at the peak of inflated expectations on its hype cycle covering emerging technologies. Sounds about right. But at the same time, marketers are getting more serious about AI adoption, says Abhay Parasnis, CEO and founder of Typeface.ai.
Paul Pallath, VP of applied AI at cloud consultancy Searce, spoke with AdExchanger about a few hypothetical – but very possible – ethical scenarios a marketer might face when using generative AI.
