Just because a channel isn’t where a final transaction happens doesn’t mean it’s not a performance channel. Connected TV is the perfect example, says Brian Mandelbaum, CEO of commerce data platform Attain.
The leadership team is out at LG Ads Solutions. As of Friday, at least two of Alphonso’s top brass were pushed out, including CEO Raghu Kodige and Alphonso co-founder and executive chairman Ashish Chordia. What gives?
The third quarter wasn’t a good one for Roku, which shared belt-tightening plans in expectation of worse results to come during the all-important upcoming holiday season. That’s what happens when advertisers get nervous and hit the brakes.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
When messaging app developer Pinger started experimenting with CTV advertising last year, it learned a lot – about what not to do. “Mistake number one is that we really thought a CTV agency could guide us through the process … and I would encourage you not to assume that,” says Brook Lenox, Pinger’s senior marketing manager.
Roku wants in on the clean room conversation. The streaming TV platform announced its proprietary clean room offering on Tuesday, with agency partners including Omnicom Media Group, Horizon Media and dentsu. The product was built on Snowflake’s media and ad tech cloud data infrastructure.
It makes perfect sense for TV manufacturers to break into advertising. But what about content and software-first companies considering the legacy biz? There are pros and cons to the move, but it all comes down to a profitable plan because “a better go-to-market strategy will crush better technology every time,” said GroupM’s global president of business intelligence Brian Wieser.
TV is finally beginning to mine the powerful digital marketing capabilities that big search engines and social networks offer. But there’s a long history of trust issues in digital advertising, writes Jason Fairchild, CEO of tvScientific.
As CTV grows, advertisers are looking to allocate more marketing dollars to the channel. But advertisers should be strategic about how they spread out their spend, writes John Hamilton, CEO of TVDataNow.
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Mark Fleisch, SVP of national sales at GroundTruth. Supply-chain issues have affected everything from weekly grocery trips to brand loyalty. But for marketers, inventory challenges extend beyond manufacturing floors and empty store shelves. The digital […]
