Just because a channel isn’t where a final transaction happens doesn’t mean it’s not a performance channel. Connected TV is the perfect example, says Brian Mandelbaum, CEO of commerce data platform Attain.
Magnite increased its purchase data reservoir through a partnership with Attain, a purchase data company. But the data upgrade is restricted to ClearLine.
Commerce data platform Klover raised $25 million in Series B funding and changed its parent company name to Attain. The newly branded Attain will use the funding to launch what it’s calling a software-as-a-service (SaaS) commerce data platform for marketers.
In the data-centric online ecosystem, it’s typical for app users to feel like they’re a product being sold to advertisers. Klover is betting it can flip that dynamic by offering to compensate people for their data when they use the Klover app.
