Must Read
Amazon Juices Profits, With A Big Assist From The Ads Biz
Wall Street wanted profits. Big Tech delivered. That was the case for Google, Meta, Microsoft, Apple and – more than any other US tech giant – Amazon.
Google’s Ad Revenue Rockets Upward Again, But The Open Web Is Getting Less
Google has always been the internet waystation. People arrive to be shuttled someplace else. Increasingly, though, Google is the destination.
How Bayer Is Using Creative Analytics To Cure Its Data Divide
Bayer partnered with its data agency, fifty-five, to develop a custom in-house creative analytics dashboard built on Google Cloud to more effectively measure and evaluate creative performance.
First-Party Data On Ice? How Conagra’s Birds Eye Brand Navigates The New Video Ecosystem
Conagra-owned brand Birds Eye brings a new approach to online video, social shopping and first-party data.
As The Open Web Wobbles, Index Exchange Is Betting On Curated Deals
Index Marketplaces activates the curation capabilities of DSPs, DMPs and RMNs – and the demand for their PMP deals – across Index Exchange’s network of publishers.
LUMA: 2024 Will Be Better For M&A (No, Seriously This Time)
Overall deal activity in the ad tech market was down 10% year over year in 2023, according to LUMA Partners. But 2024 may be looking up.