Chrome privacy sandbox Archives | AdExchanger

IAB Tech Lab Says The Chrome Privacy Sandbox Is A Time Bomb That Will Break Real-Time Bidding

Allison Schiff — Tue, 06 Feb 2024 14:00:07 +0000

The online advertising industry is in for the bumpiest ride of its existence. Of the 44 basic digital advertising use cases analyzed by the IAB Tech Lab’s Privacy Sandbox Task Force over the past few months, only a small handful remain feasible using the APIs in the Google Chrome Privacy Sandbox. According to the task […]

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The CMA Has Its Say; The IAB Probes The Privacy Sandbox, Too

AdExchanger — Thu, 01 Feb 2024 05:03:54 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The CMA Checks In The CMA, the British antitrust regulator, released the latest update on its evaluation of Google’s third-party cookie deprecation plans laid out in the Chrome Privacy Sandbox. This is a situation that comes with the caveat that anything can change […]

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Amazon Turns The CTV Supply Spigot; A Mess In The Sandbox

AdExchanger — Tue, 30 Jan 2024 05:03:11 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prime Time Ads have arrived on Prime Video. But audiences have just about had it with streaming services that nickel-and-dime them, The Wall Street Journal reports. Instead of forking over an additional $3 per month to avoid ads, many have canceled their Amazon […]

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Optable Says Chrome Privacy Sandbox Is Finally Ready For Real Campaigns

Anthony Vargas — Thu, 25 Jan 2024 14:00:12 +0000

Even clean rooms have to play in Google’s Privacy Sandbox. Optable, which operates a data management platform (DMP) and a clean room, announced its early access program for Chrome Privacy Sandbox activation on Thursday. Through the program, advertisers can target audiences for Privacy Sandbox auctions by matching their data graphs to those of publishers that […]

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Privacy Sandbox Push And Pull; Standardize RMNs? They’re Practically From Different Planets

AdExchanger — Mon, 08 Jan 2024 05:03:13 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tough Cookies Some industry observers (including AdExchanger) have deliberated on The Trade Desk’s apparent withdrawal from – and direct antagonism with – the Chrome Privacy Sandbox. Bill Simmons, TTD’s VP of product, penned a column in December for The Current, which is The […]

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If 2023 Was The Last Year Of Third-Party Cookies, Did Programmatic Make The Most Of It?

James Hercher — Thu, 28 Dec 2023 05:58:56 +0000

Even opponents of Chrome’s third-party cookie deprecation plan mostly agree that Google intends to follow through this time. Which means that, by this time next year, advertisers will need to have already put their post-cookie campaign strategies in place. Question is: Did advertisers and ad tech companies use the extra time they had thanks to […]

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Google Plans To Ring In The New Year With Third-Party Cookie Deprecation (For Real)

Allison Schiff — Thu, 14 Dec 2023 14:00:18 +0000

Mark your calendars for Jan. 4, 2024, all you deprecation skeptics. That’s the day Google will release a new browser feature called Tracking Protection. When enabled, it will automatically cut off a website’s access to third-party cookies. On Jan. 4, Chrome will activate Tracking Protection for 1% of a randomly selected group of Chrome users […]

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The Trade Desk Ditches The Sandbox; An Epic Battle

AdExchanger — Wed, 13 Dec 2023 05:03:51 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sandboxers In The Ring The Trade Desk is saying farewell to the Chrome Privacy Sandbox, and it’s firing parting shots on the way out. In its view, the APIs in the Privacy Sandbox will devalue open internet advertising, while Google’s ad tech business […]

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Does The Privacy Sandbox Have An Awareness Problem?

Allison Schiff — Mon, 02 Oct 2023 05:00:27 +0000

At Programmatic IO in New York earlier this week, as I left a session to grab some lunch, a smiling young man handed me a little survey card and a pen. (I can say “young man” because I’m old.) Anyway, I looked down at the card and saw the Privacy Sandbox logo at the top. […]

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IAB Tech Lab Enters The Sandbox; The Google Trial Behind Closed Doors

AdExchanger — Fri, 29 Sep 2023 04:03:10 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Line In The Sandbox The Chrome Privacy Sandbox was hyperactive when it launched in 2019. (Remember the sudden appearance of all those bird names?) That was back when the deadline to remove third-party cookies was Q2 2022. But in 2021, Google Chrome […]

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