AdExchanger

Google On Why New CTV Ad Formats Are Easier Said Than Done

Alyssa Boyle — Wed, 07 Feb 2024 06:00:44 +0000

Brands are turning to new ad formats for help moving down the funnel with their streaming campaigns to achieve outcomes beyond reach and frequency, said Matt McDonald, Google's global head of connected TV and streaming.

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What Do We Say to Emily? The Human Cost Of Advertising Data Abuse

AdExchanger Guest Columnist — Wed, 07 Feb 2024 05:35:26 +0000

Last week, the Connecticut Attorney General published a privacy enforcement update that made my stomach turn. A consumer had sent a complaint to the AG’s office because they received an advertisement in the mail for cremation services after recently completing chemotherapy. Apparently, the individual had been part of a list sold to the cremation company by […]

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YouTube Touts Its Creators And Subs; Clean Up On Aisle Floor

AdExchanger — Wed, 07 Feb 2024 05:03:35 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OurTube Neal Mohan published his annual letter this week – although, this time he’s chief of YouTube, following Susan Wojcicki’s exit last year. Mohan shares an interesting peek at YouTube’s long-term priorities. For example, although he talks about YouTube Shorts, the format isn’t as […]

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IAB Tech Lab Says The Chrome Privacy Sandbox Is A Time Bomb That Will Break Real-Time Bidding

Allison Schiff — Tue, 06 Feb 2024 14:00:07 +0000

The online advertising industry is in for the bumpiest ride of its existence. Of the 44 basic digital advertising use cases analyzed by the IAB Tech Lab’s Privacy Sandbox Task Force over the past few months, only a small handful remain feasible using the APIs in the Google Chrome Privacy Sandbox. According to the task […]

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Viant Launches Generative AI Tool That Lets Advertisers Talk To Their Data

Hana Yoo — Tue, 06 Feb 2024 13:00:06 +0000

Instead of squinting at reports, advertisers can now ask their data questions using generative AI. On Tuesday, Viant announced AI updates to its existing data platform, including the rollout of its Chat with Data tool. The tool delivers data reports and analysis directly to marketers, nixing the need for business intelligence analysts, data scientists or […]

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Inside Ally Financial’s Big Bet On Generative AI

Allison Schiff — Tue, 06 Feb 2024 11:00:44 +0000

Lots of marketers are dabbling in generative AI. A gimmick here, a one-off there. The hype is palpable. But some brands, like Ally Financial, are incorporating AI into their daily operations and workflows, including to support real marketing use cases. Last year, Ally launched a proprietary cloud-based generative AI platform, built internally using Microsoft Azure’s […]

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The FTC Gets Its Second Crack At Kochava; The Deprecation Vacation

AdExchanger — Tue, 06 Feb 2024 05:03:52 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Selling Cells Kochava lost its motion to dismiss the latest suit brought by the FTC, which is targeting its location and consumer data sales business on the grounds it constitutes a privacy invasion and, thus, a consumer harm. It’s the second such lawsuit […]

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Why Does Nielsen Keep Suing Its Competition?

Alyssa Boyle — Mon, 05 Feb 2024 18:26:38 +0000

VideoAmp is the latest TV measurement contender to get slapped with a lawsuit from Nielsen. Nielsen’s suit against VideoAmp, filed last week in Delaware court, accuses its rival of infringing on two patents granted to Nielsen in the past two months. The patents cover technology Nielsen uses to collect and report TV viewing data, such […]

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HyphaMetrics Won’t Compete With Alt Currencies – It Will Supply Them Data

Alyssa Boyle — Mon, 05 Feb 2024 06:00:08 +0000

HyphaMetrics is integrating its own data with viewing data from measurement provider Samba TV as part of a new panel offering later this year. But make no mistake: HyphaMetrics is not trying to become a currency.

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How Reward-Fueled Registrations Bring Addressable Traffic To Midsize Publishers

Anthony Vargas — Mon, 05 Feb 2024 05:45:31 +0000

Email logins are like first-party data gold – but they aren’t easy to get. A startup called Bonbon, which officially launched on Monday, wants to reward people for their sign-ups. The company, co-founded by two ad tech vets in July 2022, has a cross-site, single-sign-on service for the 30 publishers in its network. Data gleaned from […]

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