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Wall Street wanted profits. Big Tech delivered. That was the case for Google, Meta, Microsoft, Apple and – more than any other US tech giant – Amazon.

Google has always been the internet waystation. People arrive to be shuttled someplace else. Increasingly, though, Google is the destination.

Bayer partnered with its data agency, fifty-five, to develop a custom in-house creative analytics dashboard built on Google Cloud to more effectively measure and evaluate creative performance.

Conagra-owned brand Birds Eye brings a new approach to online video, social shopping and first-party data.

Index Marketplaces activates the curation capabilities of DSPs, DMPs and RMNs – and the demand for their PMP deals – across Index Exchange’s network of publishers.

Overall deal activity in the ad tech market was down 10% year over year in 2023, according to LUMA Partners. But 2024 may be looking up.

ASICS is testing data clean rooms and other cloud-based advertising solutions. It shows why vendor and channel tests are important, but not for the faint of heart.

Programmatic auctions are creating so many carbon copies of themselves that it threatens to topple the entire structure of programmatic.

Planet Fitness is hiring an in-house ad sales team to win agency and advertiser budgets for its omnichannel media netw … Wait, what? That’s right. The gym chain has an RMN now.

GroupM’s integration with Google allows its Choreograph campaign planning and insights platform to compile data derived from Google – including signals from Search, YouTube and Google Analytics – in one interface.