generative AI Archives | AdExchanger

Viant Launches Generative AI Tool That Lets Advertisers Talk To Their Data

Hana Yoo — Tue, 06 Feb 2024 13:00:06 +0000

Instead of squinting at reports, advertisers can now ask their data questions using generative AI. On Tuesday, Viant announced AI updates to its existing data platform, including the rollout of its Chat with Data tool. The tool delivers data reports and analysis directly to marketers, nixing the need for business intelligence analysts, data scientists or […]

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Inside Ally Financial’s Big Bet On Generative AI

Allison Schiff — Tue, 06 Feb 2024 11:00:44 +0000

Lots of marketers are dabbling in generative AI. A gimmick here, a one-off there. The hype is palpable. But some brands, like Ally Financial, are incorporating AI into their daily operations and workflows, including to support real marketing use cases. Last year, Ally launched a proprietary cloud-based generative AI platform, built internally using Microsoft Azure’s […]

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Despite Clashes With Regulators, Meta Surges On Strong Q4

Anthony Vargas — Fri, 02 Feb 2024 14:38:27 +0000

Meta’s business was lambasted by lawmakers during a Senate hearing about online child safety on Wednesday. But if you thought scenes like CEO Mark Zuckerberg apologizing to families who say their loved ones were harmed by Meta’s platforms would ding the company’s stock price – guess again. Meta’s shares surged by nearly 15% after reporting […]

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How The Generative AI Boom Proves We Need Journalism

Anthony Vargas — Wed, 31 Jan 2024 05:45:48 +0000

Danielle Coffey, CEO and president of the News/Media Alliance, believes journalism and generative AI can play nice. But first, generative AI companies must get real about the value journalism brings to their products. “This doesn’t have to be a zero-sum game,” Coffey told AdExchanger. “These innovative technologies are very promising, but it doesn’t have to […]

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Generative AI Is Moving From Hype Into ‘Serious Mode’

Allison Schiff — Tue, 30 Jan 2024 11:00:21 +0000

Over the summer, Gartner placed generative AI at the peak of inflated expectations on its hype cycle covering emerging technologies. Sounds about right. But at the same time, marketers are getting more serious about AI adoption, says Abhay Parasnis, CEO and founder of Typeface.ai.

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5 Tips For Drafting An Ethical Generative AI Policy

AdExchanger Guest Columnist — Tue, 30 Jan 2024 05:35:01 +0000

Generative AI has become an invaluable content creation tool for marketers. But, while it is fun to experiment with the tool and watch it generate seemingly intelligent outputs in seconds, it’s essential that the technology be deployed in a responsible manner. But how can we establish guardrails while supporting creative exploration? As banal as it […]

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Apple Passes DMA Costs Back To Developers; Ad Fraud And AI-Generated Obituaries

AdExchanger — Mon, 29 Jan 2024 05:03:35 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reg-U-Later Apple has a history of not quite breaching antitrust rulings, but blithely flaunting orders. In 2022, for example, a Dutch court ruled Apple must allow payment alternatives. Apple paid 5 million euros per week in noncompliance fines over months. It eventually acquiesced […]

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How Marketers Can Claim Their Spot At The AI Discussion Table

AdExchanger Guest Columnist — Thu, 18 Jan 2024 05:35:40 +0000

As AI becomes increasingly embedded in business, it’s interesting to consider the role senior marketing professionals can play in shaping how it’s implemented from the vantage points of ethics, transparency and corporate strategy. It has long been my belief that, as marketing professionals, we should have a seat at the C-level table around issues like […]

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Anything You Can Do AI Can Do Better; The In-Housing Trend That Stuck

AdExchanger — Wed, 17 Jan 2024 05:03:07 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pining For AI Google laid off nearly 1,000 employees last week – but the hits keep coming. It’s also scrapping hundreds of jobs in its ad sales division, Business Insider reports. The headcount reduction is a byproduct of restructuring its ad sales team, […]

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Salesforce Bolsters Its Retail Marketing Offerings With Generative AI

Hana Yoo — Tue, 16 Jan 2024 06:00:19 +0000

Salesforce continues to set great store by generative AI. On Sunday, at the National Retail Federation conference in New York City, Salesforce teased new retail-focused tools that run on its Einstein 1 platform. These tools are only the latest example of Salesforce’s gung-ho AI stance. Last June, Salesforce announced generative AI features integrated into its […]

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