Crafting A Conscience For Generative AI In Marketing
Paul Pallath, VP of applied AI at cloud consultancy Searce, spoke with AdExchanger about a few hypothetical – but very possible – ethical scenarios a marketer might face when using generative AI.
Paul Pallath, VP of applied AI at cloud consultancy Searce, spoke with AdExchanger about a few hypothetical – but very possible – ethical scenarios a marketer might face when using generative AI.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024. Here are eight trends worth watching.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New Creative Controls Does “alt_copy_copy2_brand_red_hold” mean anything to you? That’s the way most creative units and product ads are titled, and any associated metadata would likely be the brand’s name and the banner ad size. Meh. But a generative AI bot could […]
Self-supervised learning is at the heart of generative AI, and it’s perfectly suited to address the signal loss we’re increasingly facing in digital advertising today.
Every week, we publish an original comic inspired by trends in the online advertising industry. These are the stories – and the puns – behind AdExchanger’s top 10 comics of the year.
In 2023, supply-path optimization took off, brands took their scalpels to made-for-advertising websites and DSPs and SSPs launched SPO products to cut down on hops. Plus: lessons from the year in data privacy.
Publisher frustrations with the algorithm-driven internet are boiling over – and the rise of generative AI-powered search, which rarely links to the stories it scrapes, will cause irreparable damage.
From clear-eyed looks at the industry’s shortcomings and conflicts of interest to prognostications that presage the next batch of conference panel talking points, you can count on these astute industry voices to drive the conversation.
Kepler Group, which launched Kepler Creative in October, wants to fix the disconnect between media and creative.