commerce Archives | AdExchanger News and Views on Data-Driven Digital Advertising and Marketing Thu, 01 Feb 2024 14:47:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png commerce Archives | AdExchanger 32 32 Were We Wrong About the Value of First-Party Data? https://www.adexchanger.com/commerce-roundup/were-we-wrong-about-the-value-of-first-party-data/ https://www.adexchanger.com/commerce-roundup/were-we-wrong-about-the-value-of-first-party-data/#respond Thu, 01 Feb 2024 10:20:28 +0000 https://www.adexchanger.com/?p=394397 Hi readers! I’m AdExchanger Senior Editor James Hercher, here with the first 2024 edition of the AdExchanger Commerce Newsletter. And why not start with a bang. This week, we’ll consider the possibility that, perhaps, the first-party data revolution is a dud. Digital native and direct-to-consumer brands are built on thumb-stopping hooks: mattresses that emerge from […]

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]]> https://www.adexchanger.com/commerce-roundup/were-we-wrong-about-the-value-of-first-party-data/feed/ 0 First-Party Data On Ice? How Conagra’s Birds Eye Brand Navigates The New Video Ecosystem https://www.adexchanger.com/commerce/first-party-data-on-ice-how-conagras-birds-eye-brand-navigates-the-new-video-ecosystem/ https://www.adexchanger.com/commerce/first-party-data-on-ice-how-conagras-birds-eye-brand-navigates-the-new-video-ecosystem/#respond Mon, 29 Jan 2024 11:55:41 +0000 https://www.adexchanger.com/?p=394265 Fresh, frozen or canned. Those are your vegetable options – but also how a brand marketer might describe a first-party data vendor pitch or a TikTok influencer video. For frozen vegetable brand Birds Eye, “fresh, frozen of canned?” is a question it wants customers to ask themselves while doing their grocery shopping. Birds Eye has […]

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]]> https://www.adexchanger.com/commerce/first-party-data-on-ice-how-conagras-birds-eye-brand-navigates-the-new-video-ecosystem/feed/ 0 Havas Media Network’s Global COO On Why It’s Going Deep – And Narrow – With Its Services https://www.adexchanger.com/agencies/havas-media-networks-global-coo-on-why-its-going-deep-and-narrow-with-its-services/ Wed, 24 Jan 2024 05:35:55 +0000 https://www.adexchanger.com/?p=393989 It takes a village to raise the profile of a global media agency. To better service clients – and help with their own bottom line – some media agencies, including Havas Media Network (HMN), are placing more weight on providing services that are more specific to particular client needs. Three years ago, HMN pushed more heavily into […]

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]]> The Big Story: The Cookieless Expanse Ahead https://www.adexchanger.com/the-big-story/the-big-story-the-cookieless-expanse-ahead/ Fri, 05 Jan 2024 05:45:52 +0000 https://www.adexchanger.com/?p=392425 The end of third-party cookies is upon us, and independent ad tech is diverging on the best approach for cookieless targeting. Meanwhile, agencies and marketers are zooming out from programmatic to a bigger picture that’s focused on first-party data.

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]]> Why The Big Will Only Get Bigger In New Retail https://www.adexchanger.com/commerce/why-the-big-will-only-get-bigger-in-new-retail/ Mon, 18 Dec 2023 06:07:05 +0000 https://www.adexchanger.com/?p=391472 Over the past couple of years, thousands of retail industry trends have been flying around like loose threads. But, through it all, one fact stands above all other mere trends: to the biggest go the spoils. And by biggest, I mean the very, very biggest. Macy’s may seem like a giant. It owns the flagship […]

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]]> The Web Is Reanimating Its Affiliate Networks https://www.adexchanger.com/marketers/the-web-is-reanimating-its-affiliate-networks/ Thu, 07 Dec 2023 06:07:40 +0000 https://www.adexchanger.com/?p=391001 Hey, Readers. Welcome to the AdExchanger Commerce weekly. Today, we examine a microcosm of the affiliate marketing and ecommerce business in the form of CNN Underscored, the news company’s product-selling site and content marketing unit. If you think your Q4 is busy, just imagine operating a gift guide and shopping recommendation site right now. “This […]

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]]> ’Tis The Season For Meta’s Ad Platform Glitches https://www.adexchanger.com/commerce/tis-the-season-for-metas-ad-platform-glitches/ Thu, 09 Nov 2023 06:47:20 +0000 https://www.adexchanger.com/?p=389112 For many, the holidays start with the post-Thanksgiving shopping weekend. Before then, Christmas music in a store is premature; afterward, it’s expected. For me, holiday traditions begin in late October, when the Meta ad platform goes haywire. Q4 is off to a particularly rough start, said Rok Hladnik, managing partner of the social and ecommerce […]

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]]> Criteo Is Finally Not A Retargeting Company Anymore https://www.adexchanger.com/marketers/criteo-is-finally-not-a-retargeting-company-anymore/ Thu, 02 Nov 2023 21:29:45 +0000 https://www.adexchanger.com/?p=388588 A true epoch of ad tech has passed. Criteo’s retargeting revenue was less than half the company’s total earnings in Q3, a first for Criteo, CEO Megan Clarken told investors during the company’s earnings call on Thursday. Criteo’s net profit ticked up a smidge – from $6.5 million in Q3 2022 to $6.6 million last […]

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]]> Omnicom Plants Its Flag In Commerce Media With An $835 Million Deal For Flywheel Digital https://www.adexchanger.com/commerce/omnicom-plants-its-flag-in-commerce-media-with-an-835-million-deal-for-flywheel-digital/ Mon, 30 Oct 2023 19:08:25 +0000 https://www.adexchanger.com/?p=388318 The holdcos really want to cash in on the retail and commerce media trend. On Monday, Omnicom entered the ecommerce marketplace services space in a big way with an $835 million deal to buy Flywheel Digital. Founded in 2014, Flywheel was one of the first players in the now-crowded category of Amazon ad agency specialists. […]

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]]> The Big Story: Simmering Frustrations In Publisher Land https://www.adexchanger.com/the-big-story/the-big-story-simmering-frustrations-in-publisher-land/ Thu, 26 Oct 2023 14:30:21 +0000 https://www.adexchanger.com/?p=388035 The impact of tech on monetization – from SPO sustainability initiatives to the looming end of the cookie and the challenges of implementing its replacements – has publishers feeling jaded. Plus, for retail media fans: inside the Pantry Wars.

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