DTC

Conagra-owned brand Birds Eye brings a new approach to online video, social shopping and first-party data.

Agencies will keep testing cookie alternatives, devising first-party data strategies and exploring commerce media in 2024.

Lowering efficiency in exchange for volume can build up a funnel of potential customers who are retargeted with deals on Black Friday.

The impact of tech on monetization – from SPO sustainability initiatives to the looming end of the cookie and the challenges of implementing its replacements – has publishers feeling jaded. Plus, for retail media fans: inside the Pantry Wars.

DTC brands bring sharpened audiences and keyword targeting to search-based grocery platforms. But can they beat the CPG giants at their own game?

Jessica Padula describes how Nespresso attracts Gen Z customers who are “obsessed with coffee” via brand events, a strong CRM program and Reddit.

The aptly named Oddity Tech, an Israeli DTC brand operator, doesn’t fit neatly in one category. It’s a skincare and cosmetics seller, that aims to be a tech and data brand.

This week, we’re digging into the DTC biz. Not the metrics or the paid media, exactly, but the information and personal support systems that have grown up as people in the industry experienced wild ups and downs of both business and personal well-being.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pour One Out For Pub Tech During the heady days of gonzo social traffic and zero-dollar interest rates, publishers were launching their own software businesses. But that cottage industry has practically disappeared without so much as a whimper. Vox Media, one of the […]

Ibotta’s consumer-focused offering still makes up more than half of its business, according to CEO and founder Bryan Leach. But its performance marketing network is its future.