social commerce

Conagra-owned brand Birds Eye brings a new approach to online video, social shopping and first-party data.

To better service clients – and help with its own bottom line – Havas Media Network is pushing into specialty services.

Researchers at Insider Intelligence estimate social commerce will become a $100 billion market by 2025, up from $67 billion this year. The question is how to win in this fast-moving landscape.

Samantha Bukowski, who leads GroupM Nexus Commerce as global head of commerce, talks social commerce, retail media, AI and how all media has become performance media.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Upfront At The Upfront NBCUniversal’s upfront was quite the affair. Executives had to enter Radio City Music Hall through a side door because the entrance was blocked by Writers Guild of America protesters. (Guess Netflix was onto something.) Once everyone was settled, the […]

2022 was a record-breaking year for US digital advertising revenues, which cracked the $200 billion mark for the first time, according to the IAB/PwC Internet Advertising Revenue Report released Wednesday.

It’s not hard to understand why Meta is prioritizing ecommerce advertising with Advantage+ Shopping campaigns, Shops and Checkout on Facebook and Instagram. Meta must reignite its overall advertising business.

The digital commerce agency Blue Wheel and ecommerce marketplace agency Retail Bloom announced their merger on Tuesday. Founded in the metro Detroit area in 2011 and 2015, respectively, Blue Wheel and Retail Bloom will unite under the Blue Wheel banner going forward.

Everyone knows retail media is hot right now. But more and more retail ad dollars are also being sponged up by social media. Social networks like TikTok can drive incremental sales … when used correctly, said Jacques Hagopian, SVP of marketing for Procter & Gamble’s North American business, during a panel at the ANA Masters of Marketing summit this week in Orlando.

Now that on-demand delivery service Gopuff has an ad platform business, it’s become an unlikely springboard to help creators promote and distribute their brand ventures.