India

To better service clients – and help with its own bottom line – Havas Media Network is pushing into specialty services.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Zero-Sum Game Strauss Zelnick, CEO of Take-Two Interactive, the video game developer that makes Grand Theft Auto, bemoaned the lack of pricing power for gaming properties during the company’s earnings report this week, eXputer reports. Zelnick believes video games should be priced […]

Omnicom saw 5.2% organic revenue growth, or $178.7 million YoY, in the first quarter of 2023. The agency holding company reported total revenues of $3.44 billion, with net income up by 30.9% to $227.5 million, according to the company’s earnings call Tuesday.

Advertisers in India have become addicted to cheap clicks. “But it shouldn’t just about installs. It should be someone actually converting inside an app,” said Deepak Abbot, head of mobile growth at Times Internet, the digital product arm of Indian media titan Times India Group. Times Internet houses a host of apps that run the […]

Most commerce players are going omnichannel. Myntra is going only channel. The Indian fashion e-tailer became an “app-tailer” on May 15, when it officially pulled the plug on its desktop site. Myntra, which is owned by Flipkart – India’s answer to Amazon – had already shut down its m.dot site in February. For Myntra’s customers, browser-based […]

APAC is one seriously loaded acronym. “There’s a fallacy that exists among many executives in the US that Asia is one block,” said Chetan Kulkarni, CEO of Bangalore-based digital CRM company Vizury. “But it’s actually a complex mix of very different countries that behave in very different ways.” Take India and China, for example. The […]

In emerging markets worldwide, where mobile-first internet users are more common, mobile programmatic has become an interesting space for ad tech companies and advertisers alike. Vserv, a mobile ad exchange working exclusively in emerging markets, launched its mobile RTB platform in December 2013. Dippak Khurana, the co-founder and CEO of Vserv, has been working in […]

After a slowdown last year, the Asia Pacific ad market began to heat up again in 2013 and ad-tech services provider Komli has raised a $30 million equity financing designed to help it take better advantage. The Mumbai-based company, which began life as an ad network seven years ago and helped give birth to supply-side […]

This story continues our series on programmatic media in the BRIC countries (Brazil, Russia, India, China). Check out our earlier pieces on Brazil and Russia. The final installation, on China, will publish in the coming weeks. India’s growing Internet population would seem to make it a prime market for RTB and programmatic buying. But the […]