There was hot ad tech legal drama in the Gem State this week.
A judge in Idaho intends to rule that the Federal Trade Commission’s case against Kochava can proceed. But the FTC may have to make some changes to its complaint before moving forward.
There are two sides to every story and two sides to every lawsuit. In late August, the Federal Trade Commission sued mobile measurement and data provider Kochava accusing the company of selling sensitive geolocation data. Here’s what Kochava CEO Charles Manning has to say about it.
A rundown on the state of TikTok’s ad platform, including its attribution woes. (But you’d be crazy not to advertise there.) And location-data-related privacy issues that will crop up should Roe v. Wade be overturned.
