A recent op-ed in the New York Times implicated the ad industry in many dismal practices, including election-rigging, news-defunding and even inflation. To make a case for the defense, start with these four myths.
There’s been talk about raising the age of consent from 13 to 16 under the Children’s Online Privacy Protection Act. Dona Fraser, SVP of privacy initiatives at BBB National Programs, weighs in.
Change – even change that restricts data collection or use – doesn’t have to be a negative for digital advertisers, writes Leigh Freund, president and CEO of the Network Advertising Initiative.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
The California Privacy Rights Act (CPRA), which takes effect on January 1, 2023, and replaces the current California Consumer Privacy Act (CCPA), throws a curveball to measurement and analytics practices. Gary Kibel, partner at Davis+Gilbert, explains how restrictions on combining data will impact measurement.
Although the Federal Trade Commission has historically been a fan of the ad industry governing itself, it’s been making moves to signal that the commission might start to reject self-regulatory practices, at least on the privacy front.
Last week, I tuned into the entire FTC forum on “surveillance capitalism” and data security – all five-plus hours of it (you’re welcome?) – and this is my main takeaway: The online advertising industry needs to find a new way to talk about itself.
TFW when you brag about the size of your graph on stage at an industry event, then it’s used as evidence against you. Oracle was hit with a class-action lawsuit on Friday accusing the company of “a deliberate and purposeful surveillance of the general population via their digital and online existence.”
Nabiha Syed is CEO of The Markup, a non-profit newsroom that runs in-depth investigations into how companies large and small (but mostly large), use technology to reshape society – and it’s having an impact. The new lawsuit facing Meta and several hospitals over data sharing used to target ads on Facebook? Yep, that’s thanks to The Markup.
As data-driven advertising undergoes an unwanted rebrand by privacy advocates to “surveillance advertising,” we take the pulse of privacy professionals and talk about how they talked about ad tech at a recent privacy conference in Washington, DC. Plus: The rise of in-game advertising and what it needs to do in order to level up.
