First-party data is bolstering Slickdeals’ direct sales efforts and offsetting an industry-wide decline in programmatic CPMs. That data is also making ad targeting more effective for its native retail media inventory as demand for retail ads ramps up.
Programmatic retail media is stuck in a holding pattern until there are OpenRTB standards – the protocols for automated online advertising – that address sponsored listings.
Around nine months ago, European department store chain El Corte Inglés started using a customer data platform to do more – and better – with its first-party data.
Kevel launched a new set of APIs on Thursday, called Relay, for publishers and their ad tech partners to build their own programmatic stacks. Kevel’s overarching vision is to provide an AWS cloud-like infrastructure to support online advertising. The purpose of Relay, specifically, is to help publishers get more innovative with their programmatic monetization strategy.
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Shuptrine, VP of marketing for Kevel. Email ad monetization will forever change when Apple officially releases iOS 15 and Mail Privacy Protection (MPP) this fall. This new feature will apparently send all emails opened […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Avery, founder and CEO at Kevel. The digital ad industry seems faced with an existential choice – go Google’s way, and give up your destiny while bearing the consequences. […]
