alphabet Archives | AdExchanger

Google’s Ad Revenue Rockets Upward Again, But The Open Web Is Getting Less

James Hercher — Wed, 31 Jan 2024 12:16:55 +0000

Google has always been the internet waystation. People arrive to be shuttled someplace else. Increasingly, though, Google is the destination. Consider the Google ad portfolio. YouTube ad revenue grew from almost $8 billion in Q4 2022 to $9.2 billion last quarter, the company reported in earning Tuesday afternoon. Google Search added more than $7 billion […]

The post Google’s Ad Revenue Rockets Upward Again, But The Open Web Is Getting Less appeared first on AdExchanger.

When It Comes To Generative AI, The FTC Has Big Tech In Its Crosshairs

Hana Yoo — Mon, 29 Jan 2024 15:50:23 +0000

Last week, the FTC launched an inquiry into Big Tech’s relationship with generative AI companies. The inquiry is the latest sign that the agency has its watchful eye on the AI sector. Chair Lina Khan announced the probe during an FTC forum to address competition concerns related to AI technology, its first-ever tech summit focused […]

The post When It Comes To Generative AI, The FTC Has Big Tech In Its Crosshairs appeared first on AdExchanger.

Big Tech Braces For The EU’s DMA; Google Cloud Drops Exit Fees (If You Exit, Too)

AdExchanger — Tue, 23 Jan 2024 05:03:49 +0000

Crunchtime The EU’s Digital Markets Act has teeth – and now it’s biting, TechCrunch reports. The DMA regulates anti-competitive practices within “gatekeeper platforms” that have an annual turnover of at least 7.5 billion euros. Meta, Apple, Alphabet, Amazon, Microsoft and ByteDance all tick that box. Gatekeepers have until March to ensure their operations in the EU […]

The post Big Tech Braces For The EU’s DMA; Google Cloud Drops Exit Fees (If You Exit, Too) appeared first on AdExchanger.

Where Big Tech And L.L. Bean Coincide; All Fun And No Play

AdExchanger — Wed, 20 Dec 2023 05:03:07 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bean Counter A split between two state privacy laws in Maine shows how more data-driven businesses – not just Silicon Valley giants – are invested in the nuances of privacy standards and how consumer data can be used (or not). Lobbyists at the […]

The post Where Big Tech And L.L. Bean Coincide; All Fun And No Play appeared first on AdExchanger.

Alphabet’s Revenue Grows By Another 11%, As Retail And AI Take Center Stage

James Hercher — Wed, 25 Oct 2023 14:45:47 +0000

Alphabet’s relentless revenue growth didn’t stop for a pandemic, a global recession or a YouTube boycott – and it sure didn’t stop during Q3 2023. The company’s earnings climbed to $76.7 billion over the past three months, up 11% from the same period last year. Profitability increased by almost $6 billion, to a total net income […]

The post Alphabet’s Revenue Grows By Another 11%, As Retail And AI Take Center Stage appeared first on AdExchanger.

Should Humans Get Out Of The Way?; The Scope Of The Carbon Problem

AdExchanger — Fri, 13 Oct 2023 04:03:53 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ghosts In The Machine The rise of machine-learning-powered ad products from Google and Meta is changing the performance marketer’s job from a hybrid creative tactician, media hound and command pilot to, well, someone who just feeds data, text prompts and raw creative assets […]

The post Should Humans Get Out Of The Way?; The Scope Of The Carbon Problem appeared first on AdExchanger.

The Google Antitrust Trial Begins At Last; Can We Unload TV Ad Loads?

AdExchanger — Wed, 13 Sep 2023 04:03:55 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search And Discovery The Department of Justice’s antitrust suit against Google began in earnest this week, with Google economist Hal Varian taking the stand and both sides presenting their opening arguments. The case could have major repercussions, just like the government’s 1990s antitrust […]

The post The Google Antitrust Trial Begins At Last; Can We Unload TV Ad Loads? appeared first on AdExchanger.

Google TrueView: The Beatings Will Continue Until Buyer Morale Improves

AdExchanger Guest Columnist — Mon, 07 Aug 2023 04:35:10 +0000

More than a month after Adalytics’ report on Google’s TrueView inventory quality problem, the furor hasn’t abated. With Alphabet’s stock price soaring and buyers left with few alternatives, we’re not likely to see conditions improve absent further developments. Google’s response has been notably ham-handed. After two nondenials on their blog, rumors are swirling about an […]

The post Google TrueView: The Beatings Will Continue Until Buyer Morale Improves appeared first on AdExchanger.

The Google Ad Machine Returns To Growth, And Hypes Gen AI As Its Next Big Thing

James Hercher — Wed, 26 Jul 2023 05:00:50 +0000

After a rocky end to 2022 and first few months of the year, the Google money-making machine is back in cruise control. Alphabet made $74.6 billion in Q2 2023, up from $69.7 billion in revenue a year ago – and profitability jumped from $16 billion to $18.4 billion during the same timeframe. But the six […]

The post The Google Ad Machine Returns To Growth, And Hypes Gen AI As Its Next Big Thing appeared first on AdExchanger.

Google’s Privacy Sandbox: Is It A Game Of Chicken With The CMA?

AdExchanger Guest Columnist — Thu, 13 Jul 2023 04:35:40 +0000

Everyone wants to know: Will Google deprecate cookies in 2024? Currently, the company is doubling down on its commitment, but we all know Google has made similar claims in the past. Will this time be different? I have a theory that Google sees a window closing and is furiously trying to move forward before it […]

The post Google’s Privacy Sandbox: Is It A Game Of Chicken With The CMA? appeared first on AdExchanger.