Amazon Juices Profits, With A Big Assist From The Ads Biz
Wall Street wanted profits. Big Tech delivered. That was the case for Google, Meta, Microsoft, Apple and – more than any other US tech giant – Amazon.
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Upcoming
2024 Trends and Planning – Introducing an ID-less World
Thursday, January 11, 2024 at 11am ET In this webinar, dive into the world of programmatic media buying strategy and gain a comprehensive understanding of how to navigate the changes in the advertising ecosystem. Stay ahead of the game and equip yourself with the skills needed to thrive in the evolving advertising landscape of 2024.
Register Free TodayOn Demand
Your Cheat Sheet for the Best Performing CTV Strategies
Join Allie Lindly of MNTN as she shares key insights from MNTN’s first-party research. She will be reviewing how top advertisers have found success on the MNTN platform, how to apply those learnings to your own CTV campaigns, and provide the blueprint you need to make the most of the TV screen.
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The Power of Consolidation for Cost-Effective, Real-Time Insights
In this webinar, we will explore the benefits of consolidating data analysis tools to provide real-time insights, discuss the challenges faced by ad tech companies in managing large datasets, how consolidation can simplify the process, and more.
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DO Cross the Screens: Why Digital Marketing Channels Work Better Together
Join us to discuss how an omnichannel approach to digital marketing can drive (and enhance) performance across every screen your audience is glued to. We’ll also explore why CTV is the perfect anchor point for establishing a cohesive marketing strategy that can extend messaging from one channel to the next (and back again).
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The CTV Questions You Didn’t Know You Should be Asking
Join Ben Brenner, VP of Solutions Engineering at Digital Remedy, for an engaging session on the CTV questions that brands and agencies should ask potential performance marketing partners on cost, campaign outcomes, reporting, and incrementally.
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2024 Preview: AI, Consumer Behavior, and the Latest in Ad-tech
Join Nola Solomon, SVP of Go-to-Market at Criteo, for this educational webinar as she discusses the trends for 2024 and how Growth Marketers should prepare accordingly.
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How to Meet your Best Customer… Again.
Join Jason Oates, Chief Business Officer at LiveIntent, to learn how to enrich the customer experience and exceed expectations, as well as unleash untapped revenue potential with cutting-edge monetization tools.
VIEW ON DEMAND
2024 Trends and Planning – Introducing an ID-less World
Thursday, January 11, 2024 at 11am ET In this webinar, dive into the world of programmatic media buying strategy and gain a comprehensive understanding of how to navigate the changes in the advertising ecosystem. Stay ahead of the game and equip yourself with the skills needed to thrive in the evolving advertising landscape of 2024.
Register Free TodayMust Read
Google’s Ad Revenue Rockets Upward Again, But The Open Web Is Getting Less
Google has always been the internet waystation. People arrive to be shuttled someplace else. Increasingly, though, Google is the destination.
How Bayer Is Using Creative Analytics To Cure Its Data Divide
Bayer partnered with its data agency, fifty-five, to develop a custom in-house creative analytics dashboard built on Google Cloud to more effectively measure and evaluate creative performance.
First-Party Data On Ice? How Conagra’s Birds Eye Brand Navigates The New Video Ecosystem
Conagra-owned brand Birds Eye brings a new approach to online video, social shopping and first-party data.
As The Open Web Wobbles, Index Exchange Is Betting On Curated Deals
Index Marketplaces activates the curation capabilities of DSPs, DMPs and RMNs – and the demand for their PMP deals – across Index Exchange’s network of publishers.
LUMA: 2024 Will Be Better For M&A (No, Seriously This Time)
Overall deal activity in the ad tech market was down 10% year over year in 2023, according to LUMA Partners. But 2024 may be looking up.