Topic

Daily News Roundup

YouTube Touts Its Creators And Subs; Clean Up On Aisle Floor

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OurTube Neal Mohan published his annual letter this week – although, this time he’s chief of YouTube, following Susan Wojcicki’s exit last year. Mohan shares an interesting peek at YouTube’s long-term priorities. For example, although he talks about YouTube Shorts, the format isn’t as […]




  • Apple Passes DMA Costs Back To Developers; Ad Fraud And AI-Generated Obituaries

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reg-U-Later Apple has a history of not quite breaching antitrust rulings, but blithely flaunting orders.  In 2022, for example, a Dutch court ruled Apple must allow payment alternatives. Apple paid 5 million euros per week in noncompliance fines over months. It eventually acquiesced […]

  • Alphonso Folks Get Back On Board; How Netflix Evolves Through Crisis

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Board Games The LG Ads board of directors has three new members. Or, more accurately, two previous board members – Alphonso co-founders Ashish Chordia and Lampros Kalampoukas, who were fired as part of an orchestrated corporate coup in late December 2022 – have […]

  • Comic: Mr. Clean Room

    Netflix Is On A Content Licensing Tear; G/O Media Seeks To Sell Some Sites

    Netflix is licensing yet more content from the coffers of cable TV, while G/O Media is selling its portfolio for parts.

  • Comic: Room For More?

    Netflix Enters The Live ‘Sports’ Arena; Google Shills Fake Weight Loss Gummies

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ring Airer Netflix is paying more than $5 billion for the rights to livestream “WWE Raw,” Variety reports. The 10-year deal is effective starting next January and represents Netflix’s biggest push into live content. Following a live sports debut with its “Netflix Cup” […]

  • Big Tech Braces For The EU’s DMA; Google Cloud Drops Exit Fees (If You Exit, Too)

    Crunchtime The EU’s Digital Markets Act has teeth – and now it’s biting, TechCrunch reports. The DMA regulates anti-competitive practices within “gatekeeper platforms” that have an annual turnover of at least 7.5 billion euros. Meta, Apple, Alphabet, Amazon, Microsoft and ByteDance all tick that box. Gatekeepers have until March to ensure their operations in the EU […]

  • A Temu Patent Lawsuit That Isn’t A Novelty; Amazon Puts The Shine On Prime

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Commerce Copycats The Wild Man Drinking Company (which makes a novelty item called the Krak’in used for shotgunning beers) filed a patent-infringement lawsuit against Temu last week (H/t @Sean Frank, CEO of the wallet brand Ridge). Why’s that interesting?   Temu frames itself as […]

  • Location Data Brokers, Beware The FTC; Advertising Lifts All Boats

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Look For Me The FTC isn’t slowing its crackdown on location data brokers. On Thursday, it issued a complaint against InMarket for failing to obtain informed consent from users on its own apps and third-party apps that use InMarket’s SDK before collecting […]

  • Netflix Shops For AVOD Subscribers; Post-Cookie Panic Sets In

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s In Store? Netflix’s latest effort to push ads onto subscribers is – you guessed it – a retail bundle. The company is piloting a new package deal with French retailer Carrefour, Bloomberg reports. Customers in the French cities of Bordeaux and Rouen […]

  • Comic: A.I. Ad Campaign

    Anything You Can Do AI Can Do Better; The In-Housing Trend That Stuck

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pining For AI Google laid off nearly 1,000 employees last week – but the hits keep coming. It’s also scrapping hundreds of jobs in its ad sales division, Business Insider reports. The headcount reduction is a byproduct of restructuring its ad sales team, […]

  • Generative AI’s Debacle Of The Day; TV’s Awkward Resellers?

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cannot Fulfill This Request Generative AI products continue to fail in obviously foreseeable ways.  The latest: Amazon listings that appear to have used OpenAI’s ChatGPT to generate product names and descriptions feature an identical error message, The Verge reports. Who doesn’t want to […]

1 2 3 11

Must Read

Amazon Juices Profits, With A Big Assist From The Ads Biz

Wall Street wanted profits. Big Tech delivered. That was the case for Google, Meta, Microsoft, Apple and – more than any other US tech giant – Amazon.

Comic: Welcome Aboard

Google’s Ad Revenue Rockets Upward Again, But The Open Web Is Getting Less

Google has always been the internet waystation. People arrive to be shuttled someplace else. Increasingly, though, Google is the destination.

How Bayer Is Using Creative Analytics To Cure Its Data Divide

Bayer partnered with its data agency, fifty-five, to develop a custom in-house creative analytics dashboard built on Google Cloud to more effectively measure and evaluate creative performance.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

First-Party Data On Ice? How Conagra’s Birds Eye Brand Navigates The New Video Ecosystem

Conagra-owned brand Birds Eye brings a new approach to online video, social shopping and first-party data.

As The Open Web Wobbles, Index Exchange Is Betting On Curated Deals

Index Marketplaces activates the curation capabilities of DSPs, DMPs and RMNs – and the demand for their PMP deals – across Index Exchange’s network of publishers.

an almost handshake

LUMA: 2024 Will Be Better For M&A (No, Seriously This Time)

Overall deal activity in the ad tech market was down 10% year over year in 2023, according to LUMA Partners. But 2024 may be looking up.