AdExchanger Member Exclusives

Welcome to the Member Exclusive Resource Center. Here you can access members-only content and research at any time. Come back as often as you like!

Identity’s Impact on Marketing Decision-Making

AdExchanger’s Q3 2021 special report explores Identity’s Impact on Marketing Decision-Making through data collected directly from the decision makers themselves. Digital ad pros get real about how shifting industry timelines and policies regarding identity affect their future planning and their day-to-day activities.

Click here to download.

Meet the CDPs: Q&A Series

The CDP category has been described as crowded, confusing and rife with imitators. This report is here to clear up the confusion, dispel the myths and help buyers get a handle on what this still-nascent category is all about.

Click here to download.

best of innovation labs
THE BEST OF INNOVATION LABS

Did you miss PROGRAMMATIC I/O Innovation Labs? Want a refresh of the critical content that was covered? Click here to view The Best of Innovation Labs. A collection of the most popular sessions from the four days.

covid research thumbnail
2020 INDUSTRY OUTLOOK REPORT: How COVID-19 Reset Digital Marketing

Our first proprietary research report of findings from a survey of brands and agencies on shifts in investment, measurement and what is on the horizon.

Click here to download.

identity thumb
Identity: Are We Headed Toward Resolution, Revolution or Regression?

Presented at PROGRAMMATIC I/O Virtual Edition. Click here to download the slides.

More coming soon—be sure to check back!

Have questions about your membership?

Contact client services at [email protected] or (800)777-5006.

Must Read

Amazon Juices Profits, With A Big Assist From The Ads Biz

Wall Street wanted profits. Big Tech delivered. That was the case for Google, Meta, Microsoft, Apple and – more than any other US tech giant – Amazon.

Comic: Welcome Aboard

Google’s Ad Revenue Rockets Upward Again, But The Open Web Is Getting Less

Google has always been the internet waystation. People arrive to be shuttled someplace else. Increasingly, though, Google is the destination.

How Bayer Is Using Creative Analytics To Cure Its Data Divide

Bayer partnered with its data agency, fifty-five, to develop a custom in-house creative analytics dashboard built on Google Cloud to more effectively measure and evaluate creative performance.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

First-Party Data On Ice? How Conagra’s Birds Eye Brand Navigates The New Video Ecosystem

Conagra-owned brand Birds Eye brings a new approach to online video, social shopping and first-party data.

As The Open Web Wobbles, Index Exchange Is Betting On Curated Deals

Index Marketplaces activates the curation capabilities of DSPs, DMPs and RMNs – and the demand for their PMP deals – across Index Exchange’s network of publishers.

an almost handshake

LUMA: 2024 Will Be Better For M&A (No, Seriously This Time)

Overall deal activity in the ad tech market was down 10% year over year in 2023, according to LUMA Partners. But 2024 may be looking up.